A successful project starts with a successful pitch. As creative director, we were assigned the task of designing the New York City Ballet’s online presence. With a 70+ year history, finding and pitching their story was both a challenge and an honor.
New York City Ballet
Elegance
The ballet exudes elegance, and we wanted a similar web experience. We first audited their entire site hierarchy, took into account the goals, and distilled that down to it’s simplest form. Doing something simple yet beautiful was our goal. We wanted to let the visuals speak for themselves, and with the full unbroken experience, using minimal language, and thoughtful UI, we were able to create and unforgettable design.
Mobile
While it may be easier to create a deeply immersive experience on a desktop site, mirroring that experience with the limited real estate of a mobile device can present a challenge. The mobile version of this site is equally, if not more important than desktop, and the designs and testing were persistent from the very beginning of development.
The Home Depot
The Home Depot, being one of the largest retail employers in America, required a campaign to entice potential employees in a fiercely competitive market. Whether you’re just starting out in your career or seeking a new workplace to settle in, The Home Depot offers a suitable fit for you. Our campaign, “Make Yourself at The Home Depot,” positions The Home Depot as a warm and inclusive environment for all, from the fresh Technology graduate looking for an opportunity to the retired contractor making a comeback. To illustrate how this campaign could materialize in-store, outdoors, and on social media platforms, we created conceptual designs.
