In 2015, Nashville-based Ampersand Health was preparing to launch its new CityLife Neighborhood Clinic concept in Philadelphia. The clinic embraced a new paradigm of care delivery, designed to bring team-based, holistic primary care and social service connections to consumers aged 60 plus with a household income below $40,000. In Philadelphia, the clinic was uniquely equipped to provide care to the community’s underserved African-American Medicare-age population.
My discovery process began with a thorough market evaluation, coupled with gathering client input and review of original research. We conducted a SWOT analysis and leveraged Ampersand Health’s existing focus group survey, demographic research, and interviews with key Philadelphia community leaders. The key truths we uncovered became the foundation for our campaign concept and came to life in an omnichannel approach.
Within six months:
232% increase in CCP members
331% increase in PCP panel
1,200+ people accessed CityLife’s clinics for walk-in cases
During my tenure at ReviveHealth, I was tasked with the design and art direction for a variety of different projects. These ranged from leave behind brochures to infographics and full websites. The following is a small cross section of work done within the Health Care sector.
The following are two examples of video work produced by myself and team. For the first video, I was tasked with telling the story of the company, it’s values, and it’s people. Interviews were conducted with only outlines to serve as scripts to ensure authentic and natural responses. The second video is an excerpt from a PowerPoint presentation explaining how the concept of personalized marketing works.