Starbucks aimed to bridge the gap between their in-store ambiance and their digital presence. We embarked on a mission to integrate Starbucks seamlessly into customers’ daily lives, blurring the boundaries between them and their coffee.
My strategy was to personalize the experience for each customer, incorporating contextual elements like location, time, and preferences. For instance, Sarah’s journey from home to work and back became infused with Starbucks at every turn. From ordering ahead for pickup to exploring local store profiles and even international gifting, the digital experience evolved to match her needs throughout the day.