Originally the embedded media department within Target, Roundel emerged as a standalone creative media agency, embodying the profound intelligence of data analytics teams and the empathetic touch that defines Target as a beloved retailer. With a meticulously crafted style guide in hand, Roundel sought a collaborative partner to translate it into vibrant campaign elements for a diverse audience including endemic, non-endemic, and agency prospects.
Our proposal began with a strategic campaign positioning, leveraging the essence of the style guide, and showcased how the fusion of IQ and EQ could captivate and delight across various tactics, spanning from sales materials and outreach communications to hyper-targeted media strategies and dynamic event activations.
