The Smurfs 2 is a 3D family comedy sequel to the 2011 film The Smurfs. It is the second installment of a projected trilogy, produced by Sony Pictures Animation and distributed by Columbia Pictures.
In the film, Vexy has a very unique sense of style, which Sony wanted to be shown in the marketing. I helped to pitch the idea of a dress up game featuring this character. Built in Flash, Vexy Dress Up lets the user dress up Vexy in numerous outfits, as well as choose the locale. Each clothing item was built in 3D and rendered to match the character model.
After choosing their own unique style, the user then has the option to share their creation with the world via their favorite social media platform, or print out a copy to put on their refrigerator.