Tyrant is a high stakes family drama set amidst the turmoil of a Middle Eastern dictatorship. I was tasked with helping to create the online ad campaign for the new FX series.
This was a complete interactive media campaign which included homepage take overs, rich media, progressive flash, site skins and mobile. “Living key art” was created to help give the user a sense of the show’s tone. The campaign was seen by millions, on some of the most highly trafficked sites including Time, CNN, and People. A cohesive look was maintained across all platforms, focusing on video and tune-in for the series premiere.