This Is the End is a disaster comedy film starring an ensemble cast including Seth Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, Craig Robinson, Michael Cera and Emma Watson. They play versions of themselves which are to varying degrees fictional, in the aftermath of a global apocalypse.
My team and I pitched the idea for a "Video +" where the user gets to experience the trailer for the film while presented with bonus content such as image galleries and videos. Each character has their own page, which triggers when their character shows up during the trailer. The user is also presented with a quiz at the end of each section, which unlocks an exclusive video. Partnered with Sony Style, upon answering all questions correctly, the user can earn up to 250 points to use in the Sony store.