As Art Director, we partnered with FX to promote their series, Tyrant, a high-stakes family drama set amidst turmoil of a Middle Eastern dictatorship.
Our online campaign was driven by high-impact Flash and HTML5 ads including homepage takeovers, site skins, rich media pushdowns and progressive flash units that featured character profiles and rotation of TV spots. To help our ads stand out, we developed custom motion creative and targeted video sampling to introduce new fans to the show and the series premiere.
This was a complete interactive media campaign which included homepage take overs, rich media, progressive flash, site skins and mobile. “Living key art” was created to help give the user a sense of the show’s tone.
The campaign was seen by millions, on some of the most highly trafficked sites including Time, CNN, and People. A cohesive look was maintained across all platforms, focusing on video and tune-in for the series premiere.