Live Free or Die explores one of America’s most remote subcultures, following five people who have left the modern world behind to live in backwoods and swamps where they hunt their own food, build their own shelters, and survive only on what they can produce with their own two hands and sharp intuition.
I worked closely with The National Geographic Channel on this interactive media campaign, which featured progressive flash, site skins, and rich media. To better explain this new show to viewers, custom video was created with the show's tagline to run without audio. Upon user initiated click, the 30 second trailer then plays with audio.
A cohesive look was maintained across all platforms, focusing on video and tune-in for the series premiere. Custom high impact units and integrated skins ran across multiple pop culture & news sites including: CBS, History Channel, Rythym, Peel, and Tube Mogul.