Halloween Horror Nights is a Halloween themed event in Los Angeles, run by Universal Studios. Guests experience nightmare inducing scares from some of Hollywoods most terrifying movies, tv shows, and music.
For the 2014 season, Universal wanted to revamp their existing website to showcase a number of new events, attractions, videos and photos.
After the creative brief with Universal, I decided to showcase the fantastic key art for each attraction, focusing on the featured attraction from the hit show, The Walking Dead. The Walking Dead key art is showcased on the home page, with callouts to the other highlighted attractions. Once the user clicks an attraction, they are taken to the corresponding page that has full bleed images to really give the user a more immersive experience. The artwork is shown front and center, while making the navigation easily accessible.